D and AD - Diesel brief tutorial

This morning I had a group tutorial on my D and AD brief for Diesel. The brief challenges the creative to reinvent illustration as a powerful promotional tool within music. 'Your challenge is to choose a band or artist and create an illustrated response inspired by two of their tracks. In doing so, you’ll be facing this issue head on and demonstrating your vision of a brave new world for illustration in music.' The brief explains the development of the artwork from vinyl right through to the downsized icons of present day.

The illustration I have devised is for N*E*R*D - Rock Star, depicting a character rhyming on the top of a cop car. The bright equalisers reflecting the high tempo of the track.

It was pointed out that clothing style didn't reflect that of the Diesel brand and this illustration was more of a promotion for the band. I would argue that the clothing represented in the illustration you would find in a Diesel store, the Hi-Tops themselves were based on Diesel's brand. After putting in many hours drawing the character and re-working it, making sure the proportions and colours are correct then applying my digital skills I've got to leave this idea behind. I have understood the feedback from the tutorial and I will think again though it is difficult to do with an illustration that I was really pleased with. But never mind, I will push the idea further and create something better.