Tuesday 20 October 2009

Business Identity

I was given a random name of a person for whom I had to create a set of Business Stationary. I landed Genghis Khan which I was thrilled about as I knew that researching this person would be really interesting and it had a lot of potential for a great set of Business stationary.
After extensive research into Genghis Khan it was apparent to me that I should either create stationary that would reflect his brutality and the presence the conquerer created or to design a set that would represent his efficience and overall power. I originally explored the 'brutality' option with a business card but soon found that my work was becoming cliched and obvious, so I moved onto a more contempory design that still had underlying messages of his notoriety, ambition and the typography subtly resembles the time of Khans existence. I have produced a Business Card, Compliment Slip and Letterhead whioch still needs more work to the layouts and typography which I will develop alongside my next brief.

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