Mushy Pea concept

Yesterday I found myself stuck with several ideas and just decided to go with one and develop it before it's too late. So I went for a design that I felt sticks to the brief the best suited the brief. I've gone for a design that is clean and should hopefully re-brand Mushy Peas successfully.

The product would be packaged in a sachet that would be refrigerated in the chiller next to the fish products in such supermarkets as Sainsbury's and Waitrose. The reason for its new placement is to reintroduce Mushy Peas unsavory reputation in the food market. Being a refrigerated product it probably won't last as long as something in a tin but the peas will be fresh and preserved in the packet. I was thinking the name "Original Mushy" could be a brand name that would have a range, like "Original Mushy Carrots".

Below is my initial idea of the look of the typography.