More New from Old

Looking at the various Brands and designs of Mushy Peas out there it's clear to me that Mushy Peas haven't been shown in the best light. I think the designs currently out there could compliment the actual product so much better. The images that are used on the packaging aren't appealing to the consumer. I feel that Mushy Peas could be given a real fresh, natural and perhaps local approach. I mean in the sense of how Dorset Cereals is branded and has become very successful. Sainsbury's Mushy Peas didn't seem to have their own Higher market brand of Mushy Peas and perhaps that's what I should aim for. To create a much more refreshing, natural and rich look, perhaps design a limited edition with a golden colour palette.