My interim critique wasn't the best as my idea looked too much like a copy of the Waitrose brand and I didn't have an image showing of where my product would be situated and no obvious target audience. I spent most of the morning really working on the type which shouldn't have been my main focus. In the critique I was hoping I had the opportunity to take everyone through my thoughts and ideas vocally but I felt shot down immediately which was justified but I'm now completely unsure of where to take my ideas and I don't feel I received much guidance on where to take my work.
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